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Binge-watching as a cultural milestone: changes in audience behavior in the era of streaming
Procházka, Jiří ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This diploma thesis, entitled Binge-watching as a cultural milestone: changing audience behaviour in the streaming era, examines audience behaviour in the context of streaming platform use. The thesis examines both the most prominent trends in the consumption of media content using streaming platforms and the changes in this behaviour caused by streaming platforms. The theoretical part presents the context of streaming platforms available in the Czech Republic, the development of series production and the evolution of ways of consuming series content with respect to available technologies. The thesis also presents significant current trends in viewing behaviour. The research focuses on users of streaming services and their audience habits when watching films and series. Its aim was to define the factors that influence audience viewing behaviour, audience motivations for viewing and changes in this behaviour as they move from consuming media content through broadcast television and illegal pirate websites to using VOD services. Grounded theory was chosen as the research method, based on which several levels of coding and subsequent thematic analysis were conducted. The practical part presents the categorised thematic units that emerged from the coding and then presents the results of the work. The...
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Affective turn of political communication on social media
Zápotocký, Jan ; Reifová, Irena (advisor) ; Havlík, Vlastimil (referee) ; Charvát, Jan (referee)
1 This dissertation examines the transformations of political communication through the lens of the affective turn explaining the interrelationships between the energy of the political leader, the subsequent intersubjective process of emotional energy production among his supporters, ritual and parasocial relations, and the establishing of political fandom. The thesis explores individual phenomena through virtual ethnography, taking the paralinguistic and phatic aspects of communication as the defining features of affective expressions. The analytical part of the thesis explores the Přísaha movement, its leader Robert Šlachta and the movement's Facebook community as representative of this broader phenomenon. In particular, the dissertation highlights the uniqueness of the resulting synergy creating political fandom and the fact that despite strategically managed and inauthentic communication, the resulting emotions of the supporters are authentic, and they experience intense feelings of hope, courage, love or care. The energy of the leader himself is the primary stimulus that draws followers into the movement, and encourages their activity. The emotional energy experienced, which in this case is the unifying substance and the cause of the emergence of interaction rituals in the structure of online social...
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Hyper-digitalization of the football environment from the point of view of the fans of the football club AC Sparta Prague
Novák, Filip ; Pergl, David (advisor) ; Tremčinský, Martin (referee)
The bachelor thesis deals with the influence of hyperdigitalization on the relationship between fans and AC Sparta Prague, a club participating in the highest Czech football competition. In the theoretical part of the thesis I define the concept of hyperdigitalization and the processes that come with the rapid development of digital technologies and communication tools. These include, for example, the naturalization of digital communication or the deterritorialization of the fandom. Furthermore, I discuss the methodology of my work, in which I use semi-structured in-depth interviews with Sparta fans to collect data. Among other things, the social network Twitter and the Sparta fan community operating there were used to select respondents. In the practical part, I analyse the generated data in chapters dealing with establishing a relationship with the club, consumption of digital content, traditional 'offline' fandom, the complications of digital technologies and the financial functioning of the club. The themes of the analytical chapters were developed primarily based on the categories emerging from the open coding results. Answers to the research questions and opportunities for further research are emerged in the final chapter.
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Avengers and their Fandom Perception
ŠURANSKÁ, Barbora
The Bachelor thesis on the topic Fandom Perception of Avengers have been focused especially at the final product of a specific fandom, in the form of shared fan art on social media. The first part is focused on the theoretical side of fan. I pay attention to its history and gradual progression. I'm trying to introduce the fan studies that have a tradition at universities of the United States of America and slowly making their way here in the field of media, television and cultural studies. In the next two chapters, I define the categories of fandom and types of fans and non-fans, about expend level of the activity. Then, based on typical fan activities by marked academics, I wrote down several practices. At the end of the theoretical part I discuss the three most important works wrote by Henry Jenkins, Matt Hills and Paul Booth, on which are build fan studies and are often quoted. In the second part, I will take a closer look at two works focused on the hypersexuality of female comic books characters from The Hawkeye Inititative website and a "race" man, Black Panther by Reginald Hudlin, Afroamerican author. I will analyze a video about physics milestones Marvel Universe filmed by the University of Minnesota physicist Jim Kakalios, who uses some scenes to explain various facts in his lectures. After that I will look at the main headline scenes that led to the end of the four phases of the Infinity Saga, popular conspiracy theories of forums such as Reddit, and at the finish add a few examples from Czech fan work on YouTube and shared art on Facebook, etc.
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From fandom to subculture
KLECÁN, Martin
The work is focused on description and comparison of processes which form and change the subcultures and fandoms. The work is also trying to answer the question how accurate are current definitions of these terms - or more precisely - if there is a need of an update.
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Phenomenon of Fanfiction - Literature on the Internet
Bradáčová, Barbora ; Klumparová, Štěpánka (advisor) ; Kubíček, Tomáš (referee)
This bachelor thesis deals with the phenomenon of fanfiction - literature on the internet. Fanfiction is specific in its link to another literary or film (etc.) creation and is also made by the fans. In theoretical part, it presents the terms fanfiction and fandom, gives short history of these two terms abroad (especially in USA) and also in our country. The next chapter is supposed to help with orientation in fanfiction, there are classified genres and types of fanfiction and more terms, that linked to fanfiction. Last theoretical part works fanfiction in literary theory. In practical part, there is one fanfiction (from Harry Potter fandom) compared to original. The aim was to find continuation of fanfiction to original and deduce if it is possible to expect any art values in fanfiction. The conclusion of this work is that fanfiction is truly part of literature and one can find texts with artistic potential.
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Comics Rychlé šípy in Mladý hlasatel and active audience
Mamulová, Martina ; Švelch, Jaroslav (advisor) ; Suk, Pavel (referee)
Diploma thesis "Readers of Rychlé šípy comics and Mladý hlasatel reader's clubs as an active audience" deals with a confrontation of modern theories of the active audience and reconstruction of active fans of comics Rychlé šípy which was published in th Mladý hlasatel magazine. Theoretical part of this paper characterize this magazine for children and its time context. I focused on a development of passive and active audience concepts. There are also introduced modern approaches to active audiences like produsage, collective intelligence and transmedia storytelling which are compared in the practical part of this work with the reconstructed activity of Mladý hlasatel readers. The target is to find the common features of this moderrn approaches in their activity. I also described the audience of the Mladý hlasatel in details and its types of activity. The very last part of this thesis is dedicated to Henry Jenkins' "fandom" as it was described in his piece Textual Poachers. I was able to find there many of the similar features of Jenkins' fan and fan of Rychlé šípy, although the Jenkins' book was published in 1992 and Mladý hlasatel in the thirties of twentieth century. My conclusion is that modern theories such as produsage, collective intelligence and transmedia stotelling do fit in many ways to...
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"Who doesn't jump is not from Brdy": Sociological Study about Phenomenon of Sport Fandom in Příbram Region
Černohous, Tomáš ; Šanderová, Jadwiga (advisor) ; Vrbíková, Lucie (referee)
This study focuses on the importance of fandom for sport supporters. The aim of this thesis is to study those groups of fans that were neglected by academic studies. It consists analyses of semi-structured interviews that were conducted with fans (precisely members of supporters' clubs) of volleyball and football clubs from city of Příbram. Outcomes identified positive social dimension of fandom. Consequently, theoretical model of ideal types of football spectators created by Richard Giulianotti is applied to volleyball supporters. Although this model is particularly successful at identifying some types of spectators, some respondents shows characteristics of both traditional and consumer fans.
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Audience perception to the paradoxical narrative in the series Game of Thrones
Částová, Barbora ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis "Audience reception to the paradoxical narrative in the series Game of Thrones" focuses on the research of the audience and its reactions to the unusual plot twists in the series Game of Thrones producted by HBO. The Audience and its reactions to specifically selected twists were researched through qualitative methods of deep semi-structured interview which was carried out with ten respondents. "Primary" audience, i.e. the viewers who had not read any books from the Ice and Fire saga before watching the show, was choosen as a research sample for this study. Reactions of this audience are more spontaneous and unpredictable. The primary aim of the research is to find out how viewers react to the newly defined paradoxical narrative in the Game of Thrones series and why they keep watching this series despite its unusual plot twists.
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